strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongh
(여)
좋은직장 49.9(%) 45.2(%) 44.5(%) 45(%)
(3) Weakness
One of the weaknesses of Hanyang university is that its strength is lopsided in natural sciences and engineering. Thus, the university's image can be focused heavily on the College of Engineering. This may lead to a vicious cycle; low interest towards other Colleges that leads to low competitiveness of that College and so on.
LGU+의 현재 상황분석을 통해, LGU+는 2013년 영업이익 1,643억원으로 흑자전환에 성공하였고,가입자 수는 7,552,372명으로 점유율 21%를 차지하고 있으며, 고객만족도는 41점으로 KT의 하락으로 인해 업계 2위를 차지 하고 있다는 것을 알 수 있었다.
상황분석을 통해 LGU+의 현재상황에 대하여 SWOT분석을 하였다.
high brand awareness, a market share and customer satisfaction,
working
Field
Insect Control
Business
Hotel, Food facility, Building, Hospital, and etc
Main customer : Inchen International Airport, Asan Medical Center, Hotel Lotte, Samsungeverland
Restaurant
Fast food, Institutional food service, and etc
House
R&D
Rat, Harmful insects control research
Advanced unattended insect cont
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
advanced cosmetics market, 2009 80%, Europe and the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfacti
Strength
One of the main goals of IKEA is to make high quality products with low prices. The founder’s philosophy was to save and to make high quality products to satisfy consumers. Because of this, the quality test is very strict. Moreover, in the concept of price, it takes the low price position. Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes
advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in